Saturday 6 January 2018

Editorial Design Brief.

So as my brief as a MUA I'm required to produce a makeup look to reflect the current trends for Spring/Summer 2017 and to design a makeup look for a magazine. Spring/Summer 2017 is going to be all about clean illuminated skin 2016 was all about flawless skin heavy contour and a highlight that could be seen from space since Kim K was seen rocking the makeup. This year it's the total opposite The skin is like "No Makeup Makeup look" fresh clean skin. 2015-2016's makeup was vey heavy and very full coverage now the spring summer makeup is very minimal its all about the no makeup makeup look. 2017's eyebrows are getting really fluffy with less product in them and less defined through 2015-2016 the brows have gone from extremely defined, thick and full of product to now getting thinner having less product and less defined. From going from the 2015 heavy brows full of product, 2016 started with "ombre" brows with hardly any product in the start of the brow and product in the end now the brows have hardly any product in them and really fluffy. Since Pat McGraf designed her eyeshadows and at her launch at Prada’s Spring 2016 show in Milan everyone started to go crazy about her gold metallic shadow and CUSTO BARCELONA was seen in the spring summer makeup trends in Elle wearing a very vibrant gold shade on her lids very similar to Pat McGraf's shadow. So this is one for the seasons trends that will be popping back up. The rest of the colours for the eyes are very basic eye makeups throughout the years really heavy smoky eye makeups have been very in with a lot of definition into the outer V building up from light shadows building up getting darker and smoky. For 2017s eye makeup look very flat with no definition to the eye. In Elle for the SS trends there is a lot of plain lips with a slight bit of clear gloss applied again there sticking with the No makeup, makeup look and there is a lot of bright pinks. Tom Pecheux created a pink-toned beauty look at Chanel, with bold coral lips matched to blush applied using a draping technique - to temples, cheekbones and beneath the brows as seen in Vogue.

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